This press kit is a student project and not intended to represent the DJ in commercial use. DJ was a student rebrand project. The task was to completely rebrand DJ and find a cohesive way to unite his three personas, Artist, Philanthropist & Entrepreneur. A style was chosen that highlights the cool sophistication and style that DJ carries across all of his brands. The first slide shows the press kit, which would be a page or download from DJ website. The following two slides show how sections of the kit would expand to show all of the information as well as links to offsite topics and download the release form.