SPIRIT OF MOXIE

GRAPHIS MERIT AWARD
(NEW TALENT 2016)

Hand-Lettering, Typography, Packaging

Women and whiskey. Though the trend has not garnered attention until recent years, women have always had their hands in the whiskey business.

Today’s woman is realizing that she doesn’t have to follow the same life of her mother or grandmother; she is free to drink what she wants. Women are becoming curious about whiskey and the many subtleties of flavor it offers. They ignore eyebrows raised when ordering whiskey, and embrace their progressive bold palate. These women have a Spirit of Moxie, a verve and courage that raises a glass to the future.